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"Ace" Martin

Executive Strategist + Services Advocate

"I love having an impact and voice for many different companies in various industries. My role in each of my companies looks completely different, and bending to a company's specific needs makes my heart and brain so happy."


Let's start with the basics.

I was born and raised in Knoxville, TN, and I came to BS+Co. with almost a decade of experience working in healthcare, technology, and startups. Now, I tap into my passions for brand storytelling, reimagining the customer journey, effective UX design, and internal BS+Co. training and support.

As an Executive Strategist, my goal is that every company I work with quickly starts to think of me as an internal team member. I'm not a fan of getting lost, but I thoroughly enjoy getting lost in my companies. 

Services Advocate is probably my favorite role in 18 years of employment (I started working young, please don't add years to my age). Why is it my favorite? It's not well-formed and we are figuring it out week by week. At the core of the position, I am supporting our internal team in providing the best service to our companies by listening to my team's needs and problem-solving with our ethos leading the way. 

Outside of the BS+Co. walls I am a single mother of two beautiful girls and three adorable pups. When I'm not rolling up my sleeves to collaborate with companies, I can be found record collecting, antiquing, dissecting books that were made into movies, DIY-ing my house, or visiting a local brewery with friends.

My Companies...


At My Happiest...

Image from iOS (2)-1
Image from iOS (2)-2

What gets me up in the morning...

+ Hubspot

+ Customer journey

+ B2B marketing strategy

+ Effective UX design

+ Email copy

+ B2B sales

Passions + bragging rights

+ Undefeated in Clue since 2006. Challengers are encouraged.

+ I'm a passionate home DIY-er who unwinds by painting, rearranging, and reimagining my spaces as frequently as possible. 

+ I have a photographic memory, but only conversationally. Not the fun kind of memory like counting cards, trivia skills, or being a genius.

+ My ultimate superpower? Kicking ass at the single mom life.

Charity of Choice

Each month BS+Co. makes a donation on behalf of an employee.  In August 2022, Aimee chose:

"The personal connection I have to this charity started when I was 15 years old and I found my mom experiencing a stroke on a Monday morning before school. She was only 40 years old and without a history of heart issues. Although they never pinpointed the causation of her stroke, I love that I have the opportunity to donate to an organization that can directly prevent and educate others about heart disease and stroke."