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Yes, a healthy marketing agency relationship is possible
When you’re evaluating a marketing agency or firm as a potential partner, you’re often dealing with...
Trusted thought leaders are imperfect and don't know everything
I’ve spent about 39 years hurtling around the sun on this little blue space rock. In that time,...
Red flags, humility and other leadership lessons I’ve learned
Never, ever FaceTime with Liz after 6 p.m. It’ll start off innocently enough with inside jokes...
2021 holiday gift guide for marketers and leaders (that doesn’t suck)
Gather ‘round, everybody.
I’m taking a break from inspiring you to break through your own...
Marketing agencies have a bad reputation (but we can fix it)
Sturgis, Michigan is less than five miles from the Indiana border and boasts a population of...
Thought leadership: Why do we choose conformity if we say we want to stand out?
On the last episode of Liz Has Lots of Opinions, I pointed out how so many of us (marketers,...
Keeping your promises as a company (and a leader) should be hard
I wish I could have written the opposite, you know?
“Keeping your promises as a company (or a...
To find your voice, you must first confront your demons
I haven’t written something completely new, start to finish, under my own name since August 3,...
BS+Co. is celebrating 3 years, and this is only the beginning
A few weeks ago, BS+Co. celebrated its third birthday.
In honor of this milestone, my husband,...
Our Greatest Risk: Mediocrity
Every young business faces obstacles, must overcome incredibly difficult trials, and...
FOR PUBLIC RELEASE: BS+Co. Company Policies
I have no idea what percentage of businesses publicly share their policies, but I can only...
Iron Sharpens Iron Series: Bob Dziewulski, Advisor
If you are new to the Iron Sharpens Iron Series, I urge you to check out the inaugural post to...