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"NIKE" DeLaura

Executive Strategist + Advocate

"I genuinely enjoy connecting the dots, analyzing unique business goals, and finding outside-the-box tactics to move the entire company towards successful outcomes. I love to map out all the complex steps we will need to either go to the moon or launch a partnership marketing program."


Let's start with the basics.

Before BS+Co., I always worked in-house. I spent two years as a creative director, and seven years as a director of communications and partnership marketing. Public relations, national campaigns, celebrity partnerships … you name it, I've done it.

As someone who has only ever been “on the other side” of the equation (in-house, working with agencies), I deeply understand the precise experience we are trying to provide. I want to create a place where our companies feel safe, where it feels like a sigh of relief whenever they interact with us.

My Companies...


At My Happiest...

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What gets me up in the morning...

+ Partnership marketing

+ Experiential marketing

+ Internal communications

+ Creative direction

+ GTM strategies

+ Public relations

Passions + bragging rights

+ Avid traveler

+ Insane sports fanatic

+ Obsessed dog mom

+ Love thrifting for vintage Levi's