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"CHEETAH" Murphy

Head of Brand + Content

"I love working with companies to create unforgettable content that makes money. I love working closely with wildly brilliant leaders and experts to find their voice. I love waking up every morning wondering how the heck I got so lucky that this is how I get to spend my days."


Let's start with the basics.

I'm on a one-woman mission to eradicate the world of boring business content. My core competencies (see: "obsessions") are brand voice and messaging, content strategy, and content creation. As a former content strategist and editor-in-chief, I've honed my expertise in these areas through the development and execution of complex multimedia content programs in both agency and in-house settings. 

On top of "traditional" content director stuff, I'm a one-on-one voice coach for entrepreneurs, experts, and executives. I'm also a motivational keynote speaker for business audiences. (Dharmesh Shah once said, “Liz Murphy is impressively funny, which is high praise from me, because I have Netflix.” And then I exploded.) I'm currently writing a book on finding and using your voice. It will be released in late spring or early summer 2023.

I live in Annapolis, Maryland, with my husband, Patrick. We have two ridiculous dogs, Ham and Nugget, and one murder-faced cat, Pumpkin. 

My Companies...

PRIMARY New Archon Logo

At My Happiest...

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What gets me up in the morning...

+ Content that makes money

+ Sales + marketing alignment

+ Website messaging

+ Unsucking content creation

+ Shitty content interventions

+ One-on-one coaching

Passions + bragging rights

+ For six years, I was the beer writer for the Capital Gazette (and Baltimore Sun).

+ I can't ride a bike, but I am a firepit-building queen, and I make fantastic filet mignon.

+ I'm six feet tall, so if you're struggling to reach something on a high shelf, let me know.

+ I'm obsessed with The Godfather the way some are obsessed with Crossfit. 

+ I've read almost every Hercule Poirot mystery by Agatha Christie; on a related note, "Death on the Nile" (1978) is one of my favorite movies. 

+ I love traveling by train. It's my absolute favorite way to travel.